trend

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trend

(trend) [Old English trendan, to roll, revolve]
The inclination to proceed in a certain direction or at a certain rate; used to describe the prognosis or course of a symptom, disease, or methods of disease management.

pernicious trend

In psychology, an abnormal departure from conventional ideas and social interests.

secular trend

A long-term trend that develops or progresses over many years. The tendency for girls to begin menstruating at younger and younger ages during the twentieth century is an example.
Medical Dictionary, © 2009 Farlex and Partners
References in periodicals archive?
On the other side of the political spectrum, a report on Democratic nominee Hillary Clinton's health trended not under the name "Hillary Clinton," as is typical for political news in Trending, but under the pejorative Breitbartism #HackingHillary.
"A more algorithmically driven process allows us to scale Trending to cover more topics and make it available to more people globally over time," wrote Facebook.
"Two, they (trending lists ) are way more international than in Egypt and Saudi, which are a bit more relevant to the (two) countries."
"Today we're announcing Trending, a new product that's designed to surface interesting and relevant conversations in order to help you discover the best content from all across Facebook," Struhar writes.
Google's top searches of 2012 in Egypt showcased the top 10 findings for trending terms and people, politicians, news searches, image searches, TV shows, sports teams, athletes, Egyptian Olympians, food and travel destinations, songs, TV sitcoms, musicians, celebrities and fashion labels.
Cardiff is one of 100 places worldwide that have been added to Twitter's trending cities list.